The tag-line, "To serve man" was already taken and had a lasting impression that we were serving up people for food. ;-)
CNN, instead, chooses to position itself as being able to: "Inform, Involve and Empower" it's customers wherever they access CNN whether it be: cable, web, mobile or podcast.
In the category of "inform", there are multiple sources one can be informed by. It's the unique organization that can "involve" and "empower" those to act upon what they are informed by. CNN delivers on that promise in a number of ways [trying not to sound too much like a sales-guy] but a recent study released really drove the point home for me.
'The Vitrue 100 measured the top 100-brands in the online space in terms of "...usage, size of the social media environment and the magnitude of the conversation." CNN ranked #2 just behind iPhone and ahead of Apple, Disney, Xbox, MTV and Fox News (the next closest news competitor at #19.) What does this all mean?
CNN appears to be the dot-com news service "of record" for the vast majority of "web 2.0izens." Twitter a news item? Post it on Facebook, Digg or your blog? Chances are... you're going to use CNN as your source to inform others, involve your users and potentially empower those around you to do something.
